the good book corner

Manuscript help, book reviews and author interviews

The Good Book Corner Diaries- Preeti Reddy


Preeti Reddy is the CEO of Kantar Insights, South Asia with responsibility for Kantar’s insights agencies – TNS, Millward Brown and IMRB – in the region. Prior to joining IMRB, she was CEO of LMRB in Sri Lanka.

She has over three decades of experience in consumer marketing, consulting, and research helping leading Indian and multinational companies make informed decisions using consumer understanding.

Preeti was chosen from over 350 women professionals across the industry as one of Impact’s ‘50 Most Influential Women Professionals, 2016, in Indian Media, Marketing and Advertising’.

She holds an Honours degree in Economics from Lady Shri Ram College, Delhi and is an MBA from XLRI, Jamshedpur. She is a voracious reader, a bad bridge player, an aspiring golfer, a wanna-be keyboard player who loves scotch, old Hindi film music, movies and poetry. Her main skill, however, is the ability to read anything.

1.     List the books on your bedside

  • Ever since I got myself a Kindle, there are actually very few books on my bedside. The books on my bedside now tend to be non-fiction or business reading. So, right now I have the following in various stages of ‘will finish it soon’:

i.    This Unquiet Land – Barkha Dutt

ii.    India’s Broken Tryst – Tavleen Singh

iii.    The End of Competitive Advantage – Rita McGrath

  •  The books waiting to be read on my Kindle are :

i.    A Manual for Cleaning Women – Lucia Berlin

ii.    Beauty Is A Wound – Eka Kurniawan

iii.    The Affirmation – Christopher Priest

2.     How important is reading to you

As important as breathing or eating. Just the knowledge that a good book is waiting for me at the end of the day is enough to make me happy

3.     How often do you read

  • Every day for at least an hour – always in the night
  • More than that on weekends

4.     Your favourite genre

  •  I read anything and everything. But my favourite genre are murder mysteries/thrillers particularly police procedurals written by female authors (PD James, Elizabeth George, Ruth Rendell, Anne Cleves, Robert Galbraith (who is actually JK Rowling)….)
  • I also love reading poetry – English and Urdu. Poetry is the only thing you can read again and again and not tire of the reading

5.     A book you would recommend

  • Too many to pick one. But here are some recommendations from my recent reading :

i.    The Sleepwalker’s Guide to Dancing – Mira Jacob

ii.    The Bees – Laline Paull

iii.    We Are All Completely Beside Ourselves – Karen Jay Fowler

iv.    The Giant’s House – Elizabeth McCraken

  • The list looks like all I read are women authors ! I do favour them but I have a long list of male favourites as well – Ian McEwan, John LeCarre, John Fowles, Peter Robinson to name a few …..

6.     Your favorite snack/drink while reading

Potato chips and ketchup. Makes for very messy reading

7.     Favourite literary/book quote

  • Among my favourites are the last lines from ‘The Great Gatsby’ : “So we beat on, boats against the current, borne back ceaselessly into the past”.
  • But I also love :” Frankly my dear, I don’t give a damn”



About artikaaurorabakshi

Artika Aurora Bakshi Artika Aurora Bakshi is the author of three well-acclaimed children’s books,My Little Sikh Handbook, My Little Sikh Handbook 2: Ardas, My Little Sikh Handbook: Travel Journal, and an anthology of stories, Hold On To Me. Her first story, set in Amritsar, during the pre-Partition period, All She Had Left, was published on Story Mirror. She co-manages, a manuscript help and book review site. Her passion for reading has led her to helping other writers with their manuscripts. She comes from a family of lawyers and has a master’s degree in International Banking & Finance. Currently based in Sri Lanka, she teaches Commerce and History on a part-time basis at an international school and enjoys being part of the literary scene in Sri Lanka. A regular at the Galle Literary Festival and other literary events in Sri Lanka, Artika’s articles and book reviews have featured in the Daily Mirror, Daily News, The Ceylon Chronicle, and various blogs, such as,,, She was actively involved with SAARC Women’s Association of Sri Lanka and was President of the Association in 2016. An avid reader, Artika runs an online book club with a membership base of over 600 members. Her quotes are featured under soul.nightingale on Instagram and on Soul Nightingale by Artika Aurora Bakshi on Facebook. Artika is also working on her fourth children’s book in the My Little Sikh Handbook series and a second anthology of stories for adults. You can reach Artika at .

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This entry was posted on September 23, 2016 by in Uncategorized.
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