Manuscript help, book reviews and author interviews
Preeti Reddy is the CEO of Kantar Insights, South Asia with responsibility for Kantar’s insights agencies – TNS, Millward Brown and IMRB – in the region. Prior to joining IMRB, she was CEO of LMRB in Sri Lanka.
She has over three decades of experience in consumer marketing, consulting, and research helping leading Indian and multinational companies make informed decisions using consumer understanding.
Preeti was chosen from over 350 women professionals across the industry as one of Impact’s ‘50 Most Influential Women Professionals, 2016, in Indian Media, Marketing and Advertising’.
She holds an Honours degree in Economics from Lady Shri Ram College, Delhi and is an MBA from XLRI, Jamshedpur. She is a voracious reader, a bad bridge player, an aspiring golfer, a wanna-be keyboard player who loves scotch, old Hindi film music, movies and poetry. Her main skill, however, is the ability to read anything.
1. List the books on your bedside
i. This Unquiet Land – Barkha Dutt
ii. India’s Broken Tryst – Tavleen Singh
iii. The End of Competitive Advantage – Rita McGrath
i. A Manual for Cleaning Women – Lucia Berlin
ii. Beauty Is A Wound – Eka Kurniawan
iii. The Affirmation – Christopher Priest
2. How important is reading to you
As important as breathing or eating. Just the knowledge that a good book is waiting for me at the end of the day is enough to make me happy
3. How often do you read
4. Your favourite genre
5. A book you would recommend
i. The Sleepwalker’s Guide to Dancing – Mira Jacob
ii. The Bees – Laline Paull
iii. We Are All Completely Beside Ourselves – Karen Jay Fowler
iv. The Giant’s House – Elizabeth McCraken
6. Your favorite snack/drink while reading
Potato chips and ketchup. Makes for very messy reading
7. Favourite literary/book quote