Manuscript help, book reviews and author interviews
Siddharth Taparia is the promoter of Vox Pop Clothing, a brand through which consumers can find merchandise of their favourite icons, characters and stories. In his previous avatar, this Harvard management graduate was the Executive Director and Business Head of Licensing Business for The Walt Disney Company in India.
My Top 5
As a child I loved Enid Blyton books, and as a teenager I read up all the Sidney Sheldon and Jeffrey Archer books. In the last few years, I have not read much fiction, but read lots of non-fiction now.
Outliers: Malcolm Gladwell
Black Swan:Nassim Nicholas Taleb
7 Habits of Highly Effective People:Stephen Covey
Tipping Point: Malcolm Gladwell
DisneyWar:James B Stewart
A Book That Made an Impact
The 7 Habits of Highly Effective People
There was a story in the book where a man is sitting on a bench with his kids running and creating a ruckus. He is doing nothing and just sitting. The person next to him is getting visibly irritated and he cannot hold himself. He tells that man to take care of his children as they are disturbing everyone.
To this the person says “I am sorry as I have just come back from the funeral of my wife and was not paying attention”.
This incident in the book always stays with me. In interpersonal relationships, itis important to understand the context of the other person’s behavior. Empathy enables paradigm shifts in one’s thinking, and makes for better relationships in personal and professional set-ups.
There were many such anecdotes in the book and I keep going back to the book many times.
More on Siddharth Taparia
Before joining Disney, Siddharth launched an independent record label and after building the business for five years, exited it through a long-term licensing deal with Sony Music. Siddharth intends for Vox Pop to become a destination where consumers go for their brand of choice across categories – be it sports, music, movies, TV shows, cult games or consumer brands.
In addition to Disney and Marvel, Vox Pop also sells merchandise for Game of Thrones, Dexter, Star Trek, Superman and Batman.